Green Matters

It started with the hippies flower power. Then the Beatles adopted the flower power as a symbol of 'Give Peace a Chance' movement. Soon the flower power was synonymous with environmental movement and anti-establishment ideas.
The greening of business idea was churned into successful marketing tactics and strategy by green marketeers promising products that are natural and environmental-friendly.
However green matters much less to customers than do price, quality, convenience, past experience, brand recognition and others' recommendation ( word of mouth). Increasingly businesses will find it a tricky balancing act to navigate between the demands of stock holders, market share and ethical business philosophy.
How can organisations remain ever so competitive with environmental marketing? First they need to capture the imagination of the younger generation who shop online towards a worthwhile sustainable cause e.g. Earth Hour. Secondly they need to pursue eco-labelling their products or services. Management need to re-focus on green matters. One potential growth trend is eco-leadership.
The green idea like what its colour literally signifies will grow. But like a garden, the beauty of its appeal may disappear a while when the flower wilts and drop on the garden floor to nourish the whole garden ecology. But soon a multitude of flowers may spring out to bring forth yet renewed growth and vigour to the garden.